raphael menesclou
Head of Lead Generation @ Vitesse | Ex-Octane (→ Stripe), Arthur, DataHawk, Lantern
I help B2B companies scale from $0 to 8-figure ARR. One got acquired by Stripe. One raised $50M+ from Accel and Bain.
Now building growth at Vitesse. Before that: Lantern, Arthur, Octane (acquired by Stripe), DataHawk. Done it at pre-seed, Series A, B, C and post-acquisition scale.
Also building Kennie East Studio on the side. Trying to save Windows users, one app at a time.
Paris → New York. DM me on LinkedIn to chat.
Writing
January 15, 2025
So You Want to Be a Vibe Marketer?
The brutal truth: 80% of marketers will be irrelevant in 24 months.
December 8, 2024
How to Market AI Products to B2B Buyers (Without the Hype)
B2B buyers are exhausted by AI hype. Here's what actually works.
November 3, 2024
15 Series A Marketing Strategies That Actually Work in 2025
I've watched too many Series A companies burn through $500K+ on tactics that don't work.
September 22, 2024
Answer Engine Optimization (AEO) & LLMO: A Guide
The definitive guide to optimizing content for Claude, ChatGPT, Perplexity.
July 14, 2024
The Art & Science of Series A Growth
Why most startups approach marketing wrong and what actually works.
May 6, 2024
Quantum Marketing: Beyond the Funnel
Marketing funnels are dead. Here's the new framework.
February 19, 2024
AI Agents: The Future of Marketing
Why marketing teams as we know them will disappear in 24 months.