I help B2B companies figure out their lead generation. Currently doing this at Vitesse.
Before that: Lantern, Arthur, Octane (acquired by Stripe), DataHawk. Pre-seed through Series C.
Grew up in Paris. Live in New York now. Married, three kids.
I write about what actually works in early-stage growth. Sometimes I do advisory work for Series A founders trying to figure out what to fix first.
Strategic Diagnostic
I analyze your lead generation and show you exactly which leak to fix first.
No tactical bullshit. No 47-point plans. Just clarity.
Learn MoreExperience
Writing
The brutal truth: 80% of marketers will be irrelevant in 24 months. Here's how to join the 20% who dominate through AI-powered vibe marketing.
B2B buyers are exhausted by AI hype. Here's what actually works when selling AI to people who've heard it all before.
I've watched too many Series A companies burn through $500K+ on marketing tactics that don't work. Here's what actually does, from someone who's been there 3x.
The definitive guide to optimizing content for Claude, ChatGPT, Perplexity, and other AI systems.
Why most startups approach marketing wrong and what actually works.